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This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach. While the Digital Painting Academy starts off with a short introduction to Photoshop, after this, you can find more of what you’re looking for to be translated to your platform and program of choice. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Artificial intelligence and machine learning will be explored as tools to deepen analytical skills and acumen and hone decision making. Our classes, while focused on Photoshop, focus a lot more on techniques rather than software-specific functions. Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights.
WHAT IS THE COURSE DIGITAL TECHNIQUES HOW TO
You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results. This valuable data may include in-store and online customer transactions, customer surveys, web analytics, as well as prices and advertising.
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Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so.
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Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue.